Brand Exposure
Expand Sales Channels
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Exposure to 1000+ Public and industrial media.
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Year-round road shows in local markets.
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intensive onsite contest, products releases, parties target car owners
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Link to 1.12 million nationwide auto service shops, garages and refitters
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reach to 24,000 4S stores across the country
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connect with thousands of tuning fans clubs
Exhibiting Area
80,000 sqm
Exhibitor
300+
Tuned-up Vehicles
2000+
Media
450+
Tuned-up Vehicles
2000+
Visitor
61,000+
Events
23
Exhibitors
Braking 10%
Suspension 8%
Intake & Exhaust System 9%
Engin 17%
Auto Parts 12%
Lubricant 4%
Wheel & Tyre 14%
Auto Body Strengthening Part 3%
Racing Car 5%
Off-road Vehicle 10%
OEMs 10%
Light 10%
Others 10%
1. The trillion scale Tuning & Modification market is poised for growth.
As of the first half of 2019, China's car ownership has exceeded 250 million units, ranking the second largest automotive consumer market in the world. The development of the market economy is the prosperity of a major industry, which must drive the development of its upstream and downstream industries. Therefore, the booming car sales market will naturally produce a booming car tuning & modification market. At present, compared with developed countries such as Europe, the United States, and Japan, the modified car industry in China has an immature market. In developed countries, the car conversion rate has reached 80%, while the domestic rate is less than 3%. Once the policy is liberalized, it exceeds 12,000. The market scale of 100 million yuan will rise rapidly.
2. Favorable policies are expected to promote the rapid development of the industry.
On October 11, 2018, the General Office of the State Council formally issued a notice on the "Implementation Scheme for the Improvement of Consumption Promotion Mechanisms (2018-2020)", which clearly stated that "actively develop related industries such as automobile events, tourism, culture, and modification, and dig deeper into automobiles Aftermarket potential. "With the rapid development of economy and the improvement of people's living standards, automobiles have become more and more popular. At present, the domestic private car market share has been increasing year by year. the generation after 80s\90s, the pursuit of personality and understanding of life has advanced consumption concepts, and it has become the main force of consumption. The domestic modification policy is gradually liberalized, international automobile competitions and automobile cultural exchanges are increasing, automobile tuning & modification culture is more and more accepted by people, and the market space for automobile modification is showing great business opportunities.
3. Many investment company have already get in to the market of automobile Tuning & modification industry in advance, the market signal is strong.
In 2011, Hong Kong-listed companies Coslight International (01043, HK) and Zhongsheng Holdings (00881, HK) acquired related companies in the automotive Tuning & modification field. In 2012, Hong Kong-listed company Zhongsheng Holdings also acquired 70% of Carlson Automotive Technology Co., Ltd., a German top tuning company with a history of more than 20 years. At present, according to public information, world-class car manufacturer including Mercedes-Benz, Porsche, BMW, etc. have been deployed in the Chinese Tuning & modification car market. For example, Mercedes-Benz ’s modified brands such as Brabus and Lorinser have built modifications factory in Tianjin and other places. In 2018, the venture capital agency Cyberlek Greentech Investment Group and Chongqing Guogui Racing Technology and Culture Co., Ltd. plan to invest in the construction of a car-remodeling cultural industry town in Chongqing with a total investment of about 1.5 billion yuan. After completion, the long-term output value will reach 100 billion. .
1st Time Exhibitor Program
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