The Tuning Branch of the China Association of Automobile manufacturers (CAAM)
In the past 20 years, China's automobile industry has developed rapidly. Total Car ownership in China at 2018 reached 240 million. It is predicted that China's car ownership will exceed 500 million by 2025.
The high-growth, low-permeability car ownership and the diversified and personalized pursuit of consumer groups have brought the development potential of China's modification market. According to international development experience, the corresponding conversion market size will reach 2-3 trillion yuan.
After 2020, the market scale of automobiles Aftermarket will exceed 1 trillion yuan; Among them, the proportion of automobile Tuning industry will increase from 3% to 10%.
Due to the lack of regulations and standards in the industry at present, the automobile Tuning industry has not been standardized and developed in a large scale. The purpose of establishing the Tuning Branch of the China Association of Automobile manufacturers is to build a bridge between the government and the market and enterprises, and to coordinate the healthy development of the industry.
China is the 2nd largest automotive consumer market in the world. There are only 3% of Vehicle are Tuned or Modified.
Tuning & modification market is highly deep on oversea brands, consumer are interested in international tuning culture & brand.
Pursuit & showoff personality has taken a major part of life in the younger generations. Generation of 90s are embracing car tuning culture & events, brand image will grow in their heart.
Chinese tuning culture, technicians, technique had a very late start, bu has very good foundation on technology, market size, fun base, market channels.